9 Nike “Short a Guy” – Agency: Wieden + Kennedy, Portland, Ore. – Director: Stacy Wall, Imperial Woodpecker
6 States United to Prevent Gun Violence “Gun Store” – Agency: Grey, New York – Director: Andrew Lane, Rival School Pictures
5 Atlantic Group “37 Days” – Agency: Leo Burnett, Paris – Director: Olivier Staub, Quad Productions
4 The Ad Council “Love Has No Labels” – Agency: R/GA, New York – Director: Danielle Levitt, Persuade Content
3 Comcast Xfinity “Emily’s Oz” – Agency: Goodby Silverstein & Partners, New York – Director: Andreas Nilsson, Biscuit Filmworks
2 Snickers “Brady Bunch” – Agency: BBDO New York – Director: Jim Jenkins, O Positive
1 Geico “Unskippable” – Agency: The Martin Agency, Richmond, Va. – Directors: Terri Timely, Park Pictures